Monday, April 14, 2008

New Belgium Brewery

We visited the wind-powered, über-hip New Belgium brewery this weekend in Fort Collins with our neighbors/pals John and Alice. (Quite a feat with a 19-month-old in tow!) If you haven't visited their new website it's a must. My friend Mel, who I met at Sterling Rice Group (I freelanced with SRG on the Yogi Tea package redesign two summers ago - more on that later), is now creative directress extraordinaire at NB, and they're turning out some beautifully-designed stuff, as usual. And their beer is pretty well designed, too.

While we were sampling some fabulous brews, we remarked on the word 'folly' from their tagline Follow your folly. Ours is beer. Here are the top three meanings of folly from Websters online:
1: lack of good sense or normal prudence and foresight
2 criminally or tragically foolish actions or conduct
3: a foolish act or idea
Hmm... so what is my folly? Traveling the world writing about colorful and foreign things might be one. This might warrant some more thought. What's yours?

We checked out all things beer, including this cool shrine. I'm a fan of shrines ... I'm remembering a book I saw once on creating your own shrine at home. More on that to come in a separate post.

1 comment:

LobotoME said...

Hi Sarah! Love New Belgium, Love Fat Tire and LOVE their can't get better than "Follow your folly, ours is beer."