Monday, April 9, 2012


Sarah and I were fortunate enough to both host Japanese exchange students and visit Japan as exchange students when we were 12-13 years old. Mixed in with learning a bit of Japanese, drinking lots of barley tea, and visiting the Great Buddha of Kamakura was a lot of folding. We folded small square sheets of beautifully designed paper into all sorts of animals (lots of cranes), paper balloons and more. Usually mine ended up looking like deranged, mangled cranes with worn out seams from multiple messed up fold lines. I certainly learned to appreciate the complexity of the art of origami.

Much to my surprise, I was taken back to 1987 when opening my CoDesign morning email last week. Low and behold there's a new typeface, and it's free no less, called Typogami. Inspired by origami, the letters look like they're made from folded paper. Pretty unique if you ask me. Not sure how many projects will be coming in where an origami typeface is a good fit, but it's nice to know it's there if you need it.

Anyway, I'm off to download the new font now, you can download it too if you'd like, the link is in this article:

Perhaps I'll even dig up some of the old origami paper and try my hand at crane making again.

Tuesday, June 8, 2010

Baby carrier update

baby carrier fabric design

So we didn't win the baby carrier fabric contest sponsored by spoonflower, but the carrier company, Boba (from our local Boulder), contacted us and purchased rights to the design anyway! So stay tuned for the release of our carrier. Here's the fabric design again, in case you missed it.

Thursday, January 14, 2010

Saturday, September 12, 2009

The Marketing Toolbox - Facebook Insights

Traditional advertising is still a valuable component of any good marketing campaign, but it can be a bit clunky compared to the power of new online marketing tools which provide real time analytics with details on client interaction, demographics and more.

Take Facebook Insights, for example. This incredible tool gives page administrators an in depth understanding of how their audience is engaging with their Facebook page. Some of the features include:
• Interactions Over Time - graph of total Wall Posts, Likes, and Comments by week
• Overall Post Quality Rating – how engaging your posts are to your Fans
• Fans Over Time – graph of total Fans, demographics, top countries, top cities, top languages, trends in user acquisition and subscription

You’ll never get that kind of data from a print ad. But data doesn’t mean anything unless you can apply it.

With tools like this we are able to see a vivid picture of our clients/customers. We can then take the information and customize marketing campaigns for specific audiences, allowing us to truly maximize our marketing dollars.

Let’s talk about Facebook and how to increase our Fan base and their interaction with our page.

The key in all social media is to post relevant, engaging, high quality content. In a recent survey of US Marketing Executives the top benefit of using Social Media is Customer Engagement. See graph below.

All Facebook updates posted to your page immediately show up in your Fans’ News Feed. The key is simply to post relevant, engaging content that will appeal to or inspire your customers and clients. Post this information frequently so your messages are consistently in front of Fans. Post a topic that encourages Fans to reply or contact you for more information. Post information that is valuable and will make your site a resource, encouraging recurring traffic. A combination of the above tactics will make your message more viral – encouraging Fans to spread your message to others or invite other friends to become Fans. When that happens, it drives more traffic to your page and ultimately increases business.

Thinking about your interactive strategy? Engaging in a social media campaign has many benefits, including brand reinforcement, low cost, direct client communications, detailed metrics and more. Facebook is an integral part social media campaigns for many companies, from mom & pop shops to Fortune 500 companies.

Do you have an established Facebook page for your business? Would you like one, but just don’t know where to start? Or perhaps you’re wondering if Facebook would be the right fit for your marketing campaign. gaiacreative can help. We can assist you in managing your current social media campaign, we’re happy to consult with you on what type of social media will work best for you and launch your social media presence!

Wednesday, August 12, 2009

gaiacreative, llc. is expanding!

gaiacreative, llc. now offers marketing, advertising, media buying, corporate identity, market research, public relations and interactive services in addition to the award winning graphic design you’re familiar with.

Here’s the scoop. gaiacreative is now two sisters – Sarah Douglas and Jessica Henley – who together are a creative powerhouse adept at developing targeted marketing strategies and attention-getting creative. Sarah has spent the last 10 years as a graphic designer, and founded gaiacreative, llc in 2005. Jessica’s joining gaiacreative after 13 years of ad agency experience.

Ultimately, gaiacreative, llc. is here to help you grow your business and garner results through intelligent marketing plans and inspiring creative carried out through a wide variety of media.

We’d love to work with you - please contact us with any questions, we’re happy to help.

Monday, January 12, 2009

gaiacreative is honored with an American Graphic Design Award!

gaiacreative's invitation and program book design won a national graphic design award last year! Hooray! The job was for the Durango Discovery Museum's annual gala event, and featured a die-cut lightbulb invitation, translucent envelope with wraparound label, reply card and envelope, and diecut program book. See below.

The invitation, envelope, mailing label, and reply card.

The event program book.

A basic visual of how the invitation package went together for mailing.

Here's the info on the contest, straight from their site:
This year, roughly 1,000 pieces were presented in our annual from among more than 10,000 entries, the fifth straight stunning year in which this milestone level of entries has been exceeded. Slowly but surely, over four decades, our Annual has become a meeting place for the best and the brightest.

Media diversity abounds: print and collateral, package design and in-store graphics, advertising and sales promotion, invitations and announcements, direct mail and catalogs, magazines and books, broadcast and film and — surprise, surprise — more internet and interactive pieces than ever. Diverse, too, are the organizations and clients: Fortune 500 companies and entrepreneurial start-ups, consumer and business-to-business ventures, political and religious organizations, governments and trade associations, universities and cultural institutions.

Moreover, the winning pieces come from many of the established creative minds and organizations of our time, and even more who are striving to excel, to gain recognition and to find a deserved place in the sun. This is a particularly satisfying mix, since GDUSA is tempermentally welcoming and accessible to a broad range of work and voices in an often insular industry.