New Belgium Brewery

We visited the wind-powered, über-hip New Belgium brewery this weekend in Fort Collins with our neighbors/pals John and Alice. (Quite a feat with a 19-month-old in tow!) If you haven't visited their new website it's a must. My friend Mel, who I met at Sterling Rice Group (I freelanced with SRG on the Yogi Tea package redesign two summers ago - more on that later), is now creative directress extraordinaire at NB, and they're turning out some beautifully-designed stuff, as usual. And their beer is pretty well designed, too.

While we were sampling some fabulous brews, we remarked on the word 'folly' from their tagline Follow your folly. Ours is beer. Here are the top three meanings of folly from Websters online:
1: lack of good sense or normal prudence and foresight
2 criminally or tragically foolish actions or conduct
3: a foolish act or idea
Hmm... so what is my folly? Traveling the world writing about colorful and foreign things might be one. This might warrant some more thought. What's yours?



We checked out all things beer, including this cool shrine. I'm a fan of shrines ... I'm remembering a book I saw once on creating your own shrine at home. More on that to come in a separate post.

re:vision international

I've been working with my cousin Eric on branding and design for his new non-profit, re:vision international. The identity is done, and now I'm at work on the website. It's really fun for me to work with a cousin who not long ago I was feeding him in a high chair as one of his 'big cousins.' Eric's a cool guy.



This summer he, alongside re:vision cofounder Joseph Teipel, will be riding his bike from Alaska to Argentina, beginning on August 1, 2008 and ending in February, 2010. The Revolution campaign will research how communities across North and South America are affected by global warming, resource depletion, and extreme poverty, document successful ideas and innovations on sustainability, and deliver the message of Revision International.




Here's a video on the re:volution campaign.



And their current website can be found here.